Interactive & games
Interactive experiences for brands and events
The same engineering team that builds our business systems designs interactive experiences for brands: motion-tracked activations for exhibition stands, event platforms with registration and live leaderboards, and mobile and educational games — built in Unity and Unreal Engine to run reliably all day.
Games and activations for
- TPI Games · Ta7alip Academy · Fusteka
What we build
Interactive & game development services
Brand activation games
- Games built around a brand, its product and its mascot
- Body and motion tracking — no controller in the player’s hands
- Kinect experiences for exhibition stands
- Scores and live leaderboards
Event systems
- GEMS: players register with an avatar on their phone
- Turn queues and real-time notifications
- A live leaderboard on screen
- Admin and referee apps for matches and brackets
Mobile & online games
- El3ab: competitive Chess, Ludo and Dominoes with tournaments and ELO rankings
- Online multiplayer shooters
Cultural & educational games
- Cultural and educational minigames
- Gamified experiences for exhibitions
- Seasonal collections, like a Ramadan games series
Engines & tech
- Unity · Unreal Engine 5
- Kinect and camera-based motion tracking
- Multiplayer networking
Portfolio
Selected interactive work
MSI · Katana Warrior
A samurai runner built for MSI’s stand.
MSI · Lucky Hover
A hoverboard racer starring Lucky, MSI’s dragon.
MSI · Ramadan Lucky Runner
A Ramadan edition through a lantern-lit alley.
Cooler Master · Play & Win
A body-tracked runner for Cooler Master.
PureGanic · Kinect game
A Kinect motion game for PureGanic’s stand.
Ta7alip Academy · campus runner
Played by students at Cairo University.
TPI Games · Medieval Knight
Third-person medieval action.
Fusteka · multiplayer shooter
An online multiplayer shooter.
El3ab · Saba’ Al-Layl
A Ramadan games collection.
Questions
Frequently asked questions
What interactive work does AL-Arcade do?
Brand activations for exhibitions and launches, motion-tracked and Kinect experiences, event platforms with live leaderboards, mobile and online games, and cultural and educational experiences — one of the services of a software house whose core is business systems.
Do you make games for events and exhibitions?
Yes — it is most of what we do. We have built stand games for MSI, Cooler Master and PureGanic, and a campus game for Ta7alip Academy at Cairo University.
Do players need a controller?
Not for our activation games. Players play with their body through motion tracking or Kinect — raise both hands to start.
Which game engines do you use?
Unity and Unreal Engine 5, with Kinect and camera-based motion tracking for physical games.
Can you run registration and the leaderboard at our event?
Yes. GEMS, our event system, handles avatar registration on the player’s phone, turn queues, a live leaderboard and admin tools for the staff on the floor.